3 Keys to Writing an Email Subject Line that gets Your Email Opened

Did you know that as many as a third of all readers of emails make the decision to open an email based solely on the email subject line? This begs an important question: what kind of email subject line gets your emails opened? Email marketing[...]

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An Email Campaign is a Crusade for the Best Customers – Do you have one?

  If I say the word “campaign”, what goes through your mind? Are you mentally mounting your mighty steed and galloping off with a sharp object to certain victory? (Maybe that’s just me.) Actually, the dictionary definition of “campaign” is[...]

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The Anatomy of a Perfect Newsletter

When it comes to creating a newsletter, “Done is better than perfect.” – Sheryl Sandberg The internet is littered with blog posts sharing this article’s title. Everyone wants to know what makes a newsletter perfect. And most people share this trait with[...]

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