What Branding Is – And What Branding Is NOT
Lets start with what branding isn’t. It’s not logos, business cards, vehicle signage, corporate clothing or company brochures. That’s what it was. A branding company would make your business stand out from its competitors by giving it that polished, professional edge. While these things are still necessary for many businesses, you can’t stop there.
Very simply put, a brand is the perceived image of the product you sell, while branding is the strategy you use to create that image. So while this will usually include the things listed above, it’s plain to see that only doing them won’t be enough to create an image that sets your company apart from its competitors.