Copywriting & Content Creation

Need A Copywriter? That Creates Amazing Content? And Then Gives You All The Credit? Well, As It Happens…You’ve Found One

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We love our copywriters - Mind Map Marketing

What Does A Copywriter Do?

It depends what you want them to do. A good copywriter is impressively versatile. Their passion has led them down a career path that forces them to be multi-disciplined.

Our copywriters are tasked with creating the content for websites, advertisements, social posts, email campaigns, blogs, and company documents that we provide to our clients. It’s not just about the words either. The message needs to come across in a way that is unique to each client and supports their branding and overall agenda.

This means that our copywriters are more than just writers, they are researchers, strategists, editors and client liaisons as well. Once all the chores are done though, we let them do what they really love to do. Write!

What About Content Marketing – How Does That Work?

Content Marketing Defined

The Content Marketing Institute has defined it this way, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

What that means is that instead of trying to pitch your products or services to people directly, a copywriter and content creator needs to give potential customers something truly relevant and useful so that they will create a positive association between you and your targeted prospects.

The reason that content marketing has become so widely used is because people have become aware of the dubious techniques used by marketers in the past. Think about the sales scripts used by call centers today… Sorry. But you see the point hey? Most consumers know when they are being marketed to and the world is better for it. Companies now have to give before they receive.

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Content Channels Your Copywriter or Content Creator Should Use

The content channels below are the most effective in distributing useful content to today’s audiences:

  • YouTube – Video is already huge and it’s only going to get bigger.
  • Website Blog – Promote a product, educate an audience or demonstrate expertise.
  • Instagram – A picture is worth a thousand words.
  • Podcasts – Stream audio to mobile devices. Content on the move.
  • Mobile Apps – Content anywhere.
  • Email – Has to be done right, otherwise it’s just spam.
  • Online Communities – Facebook, LinkedIn, Twitter, Google+

For real life examples of great content marketing that use the channels listed read this article.

a copywriter creates content to move prospects down the sales funnel

What Can Be Achieved With Content?

Establish industry authority. By creating content that is informative and useful to your target audience, helping them to solve their problems or to make better decisions, you are showing them that you are worthy of their consideration and respect. When the time comes for that person to want what you sell, they will already be inclined to chose your product or service.

Brand Awareness. Branding is essential to businesses and once you’ve created a brand you need to get it out there for people to engage with it. That’s the job of a copywriter and content creator; to produce content that matches your branding and to distribute it to the targeted audience. Each piece of content introduces your brand to new people or strengthens an already existing relationship.

Generate Leads. A certain segment of your audience will be searching for the type of answer that tells us what they intend to do next. By creating content that solves these individuals’ problems we position your business in front of them. This content is specially designed to convert interest into a sales lead for your team to close.

We Create Stuff That People Love, Then We Give You All The Credit