What Does A Digital Strategist Actually Do?
A digital strategist is the person that leads the problem solving charge, helping to connect the dots between the needs, wants, and desires of the customer and those often illusive business, brand, and marketing goals.
He or she is the conductor of an orchestra made up of digital channels and tactics. These channels include websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, marketing automation, apps, media/blogger outreach. And like a conductor, a digital strategist brings together different marketing instruments to create a harmonious end result. An actionable plan that gets you to your goals.