Email Marketing

Email Marketing Services – Get More Business From Your Customer Base

  • Highest Marketing ROI 10 Years In A Row
  • Average Delivery Rate Of 90%
  • 40x More Effective At Getting New Customers Than Social Media
  • Increase Credibility With Customers
  • Promote Special Offers
  • Drive Traffic To Website

Email Marketing Services - Mind Map Marketing

email marketing chameleon

Direct Marketing – What it isn’t.

Email marketing services are all about your customer, and in no way includes the fact that you started this business 25 years ago in your father’s garage. It consists of any electronic communication with your database in which you ask for business, reveal special offers, request donations or communicate your product or service.

The purpose? Well, that depends on what you need. E-marketing can build brands, create leads, sell products or increase website clicks. It’s kind of the chameleon of internet marketing, and we are rather fond of it.

One of the key reasons we’ve noted that businesses shy away from email marketing campaigns is because they’ve had bad experiences with them. Just like that dodgy kebab outside the club at 2 am, all they remember is the aftertaste. In email marketing language, that means spam or unsolicited emails, flooding your inbox with “special offers” and “last opportunity” emails, or telling a boring story which is – quite frankly – equally unforgivable.

If you’re going to interrupt your customer’s flow with an email (because that’s kind of what you’re doing) you have an obligation to make it a jolly nice experience for them. Entertain, educate, or communicate something useful, relevant and incredible… and do it with respect. If not, you’ll find yourself with an unsubscribe list as long as your left leg and some frosty customers.

More About Our Email Marketing Services

direct marketing

Why Would You Need Email Marketing Services?

The obvious answer here is “sales”. We’re in business to make sales, and we send emails to make people like us enough to buy from us. Email marketing services are all about building and nurturing relationships.

Popular opinion (and some high-level studies) agree that in order to make a sale, you need to ‘touch’ your customer 7 times within an 18-month period. Social media is considered a light touch – a personalised email is so much more than that. What better way to educate your customer about who you are and what you offer than by a friendly, consistent, and useful email newsletter?

Email marketing keeps you connected to your customers. Even if they don’t remember your message, they’ll remember your name.

email marketing roi

Benefits Of Employing Email Marketing Services

Oh don’t get us started. Okay, if you insist – but don’t take our word for it.

Campaign Monitor: For ten years in a row, email is the category generating the highest ROI for marketers. Good ROI = more for your money.
Ogilvy: Organic Facebook reach dipped to 2% in 2014, while email addresses still maintain an average delivery rate of 90%. So with a raving fan base of 10 000 people your beleaguered, throttled Facebook post may reach 200 of them, whereas sending 10 000 emails out will result in – on average – 9000 of them being delivered.
Hubspot: The average click-through rate of a tweet is 1.64%. The click through rate of an e-marketing campaign is 3%. That’s – yes, that’s almost double.
Marketing Sherpa: 72% of people prefer receiving promotional material over email, as opposed to social media or other channels. (We’re looking at you television ads!)
McKinsey: Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
The American Genius: 4.24% of visitors from email marketing buy something compared to 2.49% of visitors from search engines and 0.59% from social media.

So there we have it. You now have exactly no reasons to dismiss email as a poor marketing choice. If you didn’t get a result before – you were doing it wrong.

email marketing services - how

Taking The ‘ow’ Out Of How

We bleat on about defining your marketing plan and the importance of fully understanding your objectives, and nowhere is it more relevant than within your email marketing strategy. Do you need to increase sales? Then we need to talk about special offers and novel ways to get traffic to your store or your website. Do you need leads? Then we’re all about establishing you as an authority in your industry and making you as visible as possible.

Your marketing communication with your customers has to be relevant, interesting, well-written, concise, pretty, and engaging.

As we all know, there is no one-size-fits-all email marketing solution for growing your business. Choosing the right headlines, images, and content is a constantly evolving system, testing and measuring to grow with your business – and your customer’s – needs.

Email Is 40 Times More Effective At Acquiring New Customers Than Facebook