Search Engine Optimisation

SEO Company – Improve Your Google Rankings With Our Search Engine Optimisation Services

  • Improve Domain Authority
  • Acquire Quality Backlinks
  • Create Valuable Content
  • Fix Technical Website Issues
  • Ensure Mobile Responsiveness
  • Get More Organic Traffic To Your Site

SEO Company - Mind Map Marketing

We’re An SEO Company Focused On Bringing Qualified Traffic To Your Website.

Improving your visibility on search engine results pages (SERPS) is a sure fire way of increasing traffic to your website. With each visit having the potential to convert into a sale for your business. This form of digital marketing is by far the most effective and is worth your time and money.

What is Search Engine Optimisation?

Let’s break that term into “Search Engine” & “Optimisation”. A Search Engine is a program that indexes the internet (no small feat). Then, based on a search query inputted by a user, the search engine retrieves the most relevant information it has in its index and presents it to the user in the form of links (with a short preview) to the websites that contain them. Think, librarians of the internet.

Now Optimisation. This covers all the activity an SEO Company will embark on in order to improve the likelihood of your website being indexed in the correct places by a search engine. The result being that our client’s webpages are presented to people as answers to their questions and solutions to their problems. A very nice association indeed.

More About Search Engine Optimisation

SEO Company with the right equipment

The Difference An SEO Company Can Make To Your Business

3.7 Billion Internet Users (overstated, we know, but it’s true!). 81% of shoppers conduct online research before buying. 94% of business to business buyers research online before making purchasing decisions. Is your website being found by the people who need your product or service?

Consider also that according to a study by Conductor 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources. Optimising for search engines means that your website will consistently be put in front of people who are looking for the very things that your business is selling. Like putting a net across a river flowing with fish. Only, the fish are grateful to you for taking the time and investing the money to put the net up.

There is a problem though. There are other nets in the water. A study by Advanced Web Ranking shows that on the first SERP (Search Engine Results Page), the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%. This further highlights the need for a really good SEO Company, especially when you are situated in a highly competitive niche.

If your net isn’t ahead of your competitors’ nets, you’ll have to make do with the scraps.

Key SEO Influencers

An SEO Company like ours will focus on the following elements of your online assets in order to improve your rankings:

  • Relevance. Does your content match the search intent of the person entering the query? Also see Keyword Research.
  • Quality Content. Is your content useful to the search engines’ users? This is measured in a number of ways (Bounce Rate, Shareability) but at the centre of these calculations is the way people react or engage with your content.
  • UX (User Experience). Is your website architecturally sound, does it flow? Does it load quickly or is the site speed slow?
  • Mobile Responsiveness. If your website doesn’t display properly on all devices, Google and company won’t want to show it to their users.
  • Internal Linking. Could be called ‘search bot experience’ because it help search engines index your site more easily. It is also a way to add extra value to a person by linking to related information.
  • Inbound Links. These are other websites linking to your website and is viewed by search engines as a vote of confidence and trust.
SEO Company that puts your business on Google My Business listings

Essentials To Search Engine Optimising Continued…

  • On-Page Optimising. This covers Title Tags, Meta Descriptions, and Schema Mark-up. All of which increase your visibility & clickablilty in the search engine results pages.
  • Image Alt Text. Search engines like Google can’t “see” images. They rely on the alternative text displayed in the images HTML code. Without them your images appear as blank placeholders.
  • Local SEO. Google My Business  focuses on providing results relevant to a person’s location. See example left.
  • Social Media Presence. This provides you with excellent quality back-links and although it’s not 100% understood, social signals are known to improve domain authority.

64% Of All Web Traffic Comes From Organic Search - Are You Happy With Your Slice?